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About The Career
Advertising roles split across creative (copywriter, art director), account management (client service), media planning & buying, and production. Agencies, in-house creative teams and media houses are major employers. The creative path needs a strong portfolio; media roles require planning and negotiation skills.
Advertising (Creative & Media)
Persona (Who suits this career best?)
Minimum Required Qualification
- Creative thinkers (for creative roles) or organised planners (for media/account roles)
- Good at storytelling, pitching ideas and teamwork
- Resilient with deadlines and client feedback
- Any undergraduate degree; many creative talents come from design/art/communication backgrounds. Specialized diplomas (mass communication, AD schools) and strong portfolios are important for creative hiring.
Stream of Study
Entry Pathways
- Any; arts/mass communication/design preferred for creative roles
- Build a portfolio (student projects, internships, freelance ads) → apply to agencies as copy/art intern or account executive → grow into creative or media senior roles. Short courses in copywriting, design, and media buying help.
Average Starting Salary
- ₹15,000 – ₹60,000 / month for entry agency roles (junior creatives and account executives). Media planners and account managers at mid-size agencies typically earn in the ₹3–8 LPA bracket for early-career. Senior agency or in-house heads earn much more.
