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Fashion Business Management
Overview
Fashion Business Management, as the name suggests, deals with increasing and maintaining the brand value and awareness of a given product through media and advertisements. A fashion manager is responsible for creating new and innovative strategies for the marketing of a given product to increase its demand in the market. Fashion management thus involves a thorough research and analysis of the latest trends in the fashion industry in order to predict the success and popularity of the given product among the consumers, based on its price and usability. Therefore, fashion managers must have an eye for detail and must possess exemplary communication skills, along with an in- depth knowledge of the prevailing market trends.
Professional Opportunities
Apparel Brands
⦿ A fashion manager in an apparel brand is responsible for a carrying- out a detailed analysis of various campaigns and advertisements, thereby monitoring the brand quality of their firm. Additionally, he/she closely studies the feedback obtained from customers to the new products launched by their firms. This may involve extensive amounts of travel for quality assurance and promotions of the newly launched products.
Boutiques
⦿ A fashion manager in a boutique is responsible for a carrying- out a detailed analysis of various campaigns and advertisements, thereby monitoring the brand quality of their firm. Additionally, he/she is also entitles to conduct research on customers’ needs and requirements and then brief designers.
Retail chain outlets
⦿ A fashion manager in a retail chain is responsible for a carrying- out a detailed analysis of various campaigns and advertisements, thereby monitoring the brand quality of the fashion brand their retail chain carries. Additionally, he/she closely study the feedback obtained from customers to the new products launched by their firms. This may involve extensive amounts of travel for quality assurance and promotions of the newly launched products.
Fashion Product Manager
⦿ Responsible for developing products using trend analysis and determining whether or not it would appeal to the consumers.
Fashion Brand Manager
⦿ Responsible for building new and innovative strategies to promote a product and increase its brand value in the market, after a thorough study of the marketplace.
Fashion Marketing Manager
⦿ Responsible for creating strategies to increase the interest of the consumers towards a given product. This may be done through advertisements and campaigns.
Public Relations (PR) Manager
⦿ A PR manager is responsible for building and maintaining relations with the media and the consumers. They organize public relations events such as press releases and press conferences in order to update the industry about the growth of their firm, as well as to obtain feedback from the consumers.
Teaching in an institute that offers courses in fashion business management
⦿ Experienced fashion designers may join as faculty members in institutes that offer courses in Fashion Business Management, so that they can share their expertise and knowledge with the budding fashion managers in order to train them better.
Career Path
Stream
⦿ Pass Class XII in Any Stream
⦿ Pass Class XII in Any Stream
⦿ Pass Class XII in Any Stream
Graduation
⦿ Pursue B. A. (Hons.) Fashion & Lifestyle Business Management for 4 years
⦿ Pursue Diploma in Fashion Retail Management for 1 year
⦿ Pursue B. A. (Hons.) Fashion & Lifestyle Business Management for 4 years
After Graduation
⦿ Pursue Master of Fashion Management/ Masters in Fashion Design Management for 2 years
⦿ Pursue PG Diploma in Retail Management
⦿ Study Abroad and Pursue Master of Fashion Management/ Masters in Fashion Design Management for 1- 2 years
Important Facts
⦿ Practical, industrial experience is a must.
⦿ This can be achieved via internships or upon getting a job.
Work Description
⦿ Enhance the sales of fashion products using sales and marketing techniques
⦿ Define the positioning and segmentation strategy for the client or organization
⦿ Examine publicity methods to enhance brand awareness
⦿ Develop pricing strategy of fashion products to maximize the company’s share of the market and its profits
⦿ Observing the response of consumers and retail channels to make changes and innovations in products
⦿ Identify the need for new products and services based on customers feedback and oversee product development
⦿ Coordinating with other network partners like designers, merchandisers, retailers and manufacturers
⦿ Keeping up to date with latest fashion trends considering the consumers base for styling and costing of the products
Pros & Cons
Pros
⦿ It is an upcoming field and variety of potential for growth.
⦿ You will get the opportunity to travel and interact with individuals.
⦿ You will learn the techniques of business and as it is not a hard-core designing field, you are not required to be creative.
Cons
⦿ It is difficult to establish your name in the area.
⦿ You will be required to work at odd hours.
⦿ You would be required to be updated with the latest fashion trends, as well as business trends.
Entrance Exams (UnderGraduate)
College
⦿ Pearl – PAF
⦿ FDDI – AIST
Tentative Date
⦿ June – July
⦿ July
Important Elements
⦿ Combined General Proficiency, Design Aptitude
⦿ Mathematics, General Science, General Awareness
Entrance Exams (PostGraduate)
College
⦿ SET – Symbiosis Entrance Test
⦿ NIFT Entrance
⦿ ISDI Entrance
⦿ MIT Institute of Design entrance
Tentative Date
⦿ March- May
⦿ January – march
⦿ December
⦿ April-May
Important Elements
⦿ Design aptitude, General English – Quantitative, General Awareness, Analytical & Logical Reasoning
⦿ General Ability Test (GAT), Creative Ability Test (CAT), Situation Test
⦿ Creative Aptitude Test, Studio Test culminating into Personal Interview Portfolio Review
⦿ Design Aptitude Test, Studio Test, Personal Interview
Leading Institutes in India
College
⦿ NIFT
⦿ Indian school of Design and Innovation
⦿ MIT Institute of Design
⦿ Vogue Fashion Institute
⦿ Indian School of Design and Innovation
⦿ ARCH Academy of Design
⦿ FDDI, Noida (Headquarters)
⦿ FDDI, Mumbai
⦿ FDDI, Chennai
⦿ FDDI, Kolkata
⦿ Institute of Apparel Management
⦿ Satyam Fashion Institute
⦿ SDPS Women’s College
Location
⦿ Multiple
⦿ Mumbai
⦿ Pune
⦿ New Delhi
⦿ Mumbai
⦿ Jaipur
⦿ Noida (Headquarters)
⦿ Mumbai
⦿ Chennai
⦿ Kolkata
⦿ Gurgaon
⦿ Noida
⦿ Indore
Website