Overview
Content Writing is a skill based career. There is no specialized degree or course in the field of Content Writing. Not all writers have Literature Background. But a bachelor’s degrees in Journalism, English or Mass Communication, are the recommended degrees to become a Content Writer. People who have the art of expressing their thoughts in words can become good content writers. To become an effective content writer, you need to write regularly. A content writer write content for websites, blogs, articles, stories, newspaper articles, training modules and so on. A content writer embrace their writing piece. As a writer, vagueness should not be there in your writing pieces. With experience, you know how and where to edit, recognize and correct common mistakes, grammatical errors, and write vivid descriptions.
Professional Opportunities
Web Content Writer
⦿ Web Content Writers compose content for online consumption.
⦿ As a web content writer, you have to write information about the company, how does the company works, product/services, blogs/articles, information about the team members, customer testimonials, email marketing and so on.
⦿ They are expected to create content that is optimized for the web.
⦿ As a writer, you must break things down into short paragraphs, with headers if necessary, use bullet points and highlight important words or phrases.
⦿ Mostly, web content writers are freelancers, however, a lot of companies offer full-time jobs as well.
Freelancers
⦿ As a freelancer, your roles and responsibilities depend upon which organization you are working with.
⦿ Your work ranges from social media engagement to content development to email marketing and collateral development.
⦿ In Social Media Engagement, you have to create and post informative content on various Social Media platforms and manage them.
⦿ For Content Development, you have to research, create engaging blogs, promote and share blogs on platforms like Quora, Medium etc.
⦿ You have to edit and proofread content as well.
⦿ Email Marketing would include creating and managing various email campaigns, including the template designs, calls-to-action, and content used in our email.
⦿ Collateral Development include creating marketing collaterals such as Posters, Smart Fliers/Brochures, Videos, White Papers, Customer Case Studies, Student Testimonials etc.
Creative Content Writer and Editor
⦿ Creative Content Writers and Editors are hired by various publishing houses.
⦿ You have write current news, blogs/articles on trendy topics, reviews and so on.
⦿ They are also involved in composing statement of purpose, letters of recommendations, resumes, application essays, scholarship letters, motivation letters and so on.
⦿ You should be able to translate client briefs into creative ideas, able to write and put ideas clearly and must have strong communication & creative writing skills.
Content Writers for Marketing
⦿ They have to write and coordinate content for newsletters, blogs, testimonials, email templates, corporate reports, presentations, etc. and juggles several content projects at the same time.
⦿ You have to contribute to the companys social channels (with emphasis on Facebook, Instagram, Quora, Twitter & LinkedIn), helps plan and implement social marketing campaigns for specific marketing goals, and stays up-to-date with best practices in writing for the web, social media trends, web usability, web design, search engine optimization, and business/industry trends.
Blogger
⦿ Blogging helps you become better in the area of your interest.
⦿ A blog is a great way to build a network of people who respect you for your ideas.
⦿ There are three different types of bloggers.
⦿ First, for them blogging is a hobby.
⦿ They have the passion for a topic, and would love to share their knowledge over various platforms.
⦿ Second, Part-time bloggers, they start their own blogging channel from the scratch or they could be a freelancer/employed blogger for an established company or site.
⦿ Third, Full-time bloggers are the ones who earn through their blogs, have a good audience base and avid readers who trust their blogs.
Script Writer
⦿ The Audio/Video script writer is responsible for creating shoot-ready scripts for video, audio and multimedia for training modules.
⦿ You have to connect with your audience with right tone and should know how and when to modulate your voice.
⦿ As a Script Writer, you must be adept at working across multiple platforms.
⦿ You must have strong attention to detail while working.
⦿ Through your work, you must use new and interesting ideas so as to engage your target audience.
Career Path
Stream
⦿ Class XII with any stream
⦿ Class XII with any stream
⦿ Class XII with any stream
Graduation
⦿ Pursue Graduation in any Discipline for 3 years.
⦿ Pursue Graduation in English (H) for 3 years.
⦿ Pursue Graduation in Mass Communication and Journalism for 3 years.
After Graduation
⦿ Pursue Post Graduation in English or Mass Communication and Journalism for 2 years.
⦿ Pursue Post Graduation in English or Mass Communication and Journalism for 2 years.
Important Facts
⦿ Must have passed class 12th or Senior Secondary Examination with at least 50% marks including English
Work Description
⦿ Creating content for company’s website that includes Home Page, About Us, Product/Service Information, Customer Testimonials, and so on.
⦿ Writing informative Blogs, Articles, Newsletters for Magazines, Newspapers, Company’s Website.
⦿ Providing Services like Statement of Purpose, Letters of Recommendation, Resume Writing, Overseas Application Essays, Motivation Letters and so on.
⦿ Creating Marketing Collaterals such as Posters, Smart Fliers/Brochures, Videos, White Papers, Customer Case Studies, Testimonials etc.
⦿ Helps in planning and implementing social marketing campaigns for specific marketing goals.
⦿ Writing content for bloggers for domains like fashion, travel, food, lifestyle and so on.
⦿ Writing script for video and audio training modules which can be used for education purposes.
Pros & Cons
Pros
⦿ You get to work as a freelancer or work from home.
⦿ You can work from any place any time.
⦿ They are in great demand especially in Business and Marketing field.
⦿ Thus, you earn a lot of money.
⦿ With time, your writing capabilities, vocabulary and language fluency improves.
Cons
⦿ There is a lot of competition involved and thus, you have to be best in your own way.
⦿ Although, the job is quite flexible, however, you have to stick to your deadlines.
⦿ Content writing can sometimes become very dull and monotonous job.
Entrance Exams (UnderGraduate)
College
⦿ Christ University, Bangalore
⦿ Indraprastha University, (Common Entrance Test)
⦿ St. Xavier’s college, Mumbai
⦿ Symbiosis Centre of Media & Communication (SET)
Tentative Date
⦿ Last week of April
⦿ April
⦿ June
⦿ May
Important Elements
⦿ Entrance Test
⦿ Verbal reasoning
⦿ Comprehension skills
⦿ Language skills
⦿ Subject skills
⦿ Skill Assessment
⦿ The skill assessment will consist of a test on written skills, communication skills and logical reasoning.
⦿ Personal Interview
⦿ English Language and Comprehension General Awareness Reasoning Media Aptitude
⦿ Subject Test and objective Test
⦿ General Knowledge
⦿ Current Affairs
⦿ Data Interpretation
⦿ Economics
⦿ English
⦿ Language and Comprehension Skills
⦿ Logical Reasoning and Critical Analysis
⦿ Creative Thinking
⦿Personal Interview
⦿ SET – For undergraduate students
⦿ General English
⦿ Quantitative
⦿ General Awareness
⦿ Analytical and Logical reasoning
⦿ Personal Interview (PI), Written Ability Test (WAT)
Leading Institutes in India
College
⦿ University of Delhi (Multiple Colleges)
⦿ University of Mumbai (Multiple Colleges)
⦿ Jawahar Lal Nehru University
⦿ Jadavpur University
⦿ Indian Institute of Mass Communication
⦿ Asian College of Journalism
⦿ Times School of Journalism
⦿ Christ University
⦿ Guru Gobind Singh Indraprastha University
⦿ Symbiosis Centre of Media & Communication
⦿ St. Xavier’s college
Location
⦿ Delhi
⦿ Mumbai
⦿ Delhi
⦿ Calcutta
⦿ Multiple Locations
⦿ Chennai
⦿ New Delhi
⦿ Bangalore
⦿ Delhi
⦿ Pune
⦿ Mumbai
