Video Radio Jockey

Overview

The Headline, the body copy of an advertisement is all delivered by a copywriter. A copywriter must put forth the headline of an advertisement catchy enough to hold the interest of the audience that they move towards the “body copy” of the advertisement. He/she is considered as the salesman of the print. Copywriters use language to convey a story about the benefits of a brand or a product. Unlike writers who write fiction with comparatively less research work, copywriters work involves more of research, editing and less of writing.
Editors often start out as writers, and in many cases their role involves substantial writing. They help writer’s craft stories, make sure writers adhere to style guidelines and rules of grammar, and ensure that every article is suitable for a particular publication. Editors straddle management and production, often managing writers and budgets, setting deadlines, scheduling what will run and when, and enforcing general editorial standards of quality.

Professional Opportunities

EDITORIAL ASSISTANTS

⦿ With an attention to detail and a flair of writing and verbal skills, a person can do well in this filed. Work of an editorial assistant comprises of writing and editing copy, proofreading and checking the accuracy of the article. Editorial assistants take on increasing editorial responsibilities compared to others in the company starting from handling overflow from the copy desk, to assisting editors and reporters.

COPYEDITORS

⦿ The job of a copy editor is to present information without any mistake. They correct punctuations, grammatical mistakes, spelling so on and so forth. Copy editors work in organisations such as advertising agency, magazines, newspaper and websites.

WRITER/REPORTER

⦿ While reporters report in public, writers do their work in private. A reporter has to be someone who knows how to attract attention of the audience in a public place within a short period of time. Reporters engage in the direct communication with the public and gather their information. Reporters are often constrained by time and words whereas writers have no constrain to let their imagination flow.

MANAGING EDITOR

EXECUTIVE & SENIOR WRITERS

FREELANCERS

Career Path

Stream

⦿ Clear Class XII in Any stream

Graduation

⦿ Pursue Bachelors in Journalism/Mass Communication / In Any Stream for 3 years

⦿ Pursue working as a Editor/ Writer / Copywriter

After Graduation

⦿ Pursue Masters in Journalism and Mass Communication for 2 years

Important Facts

⦿ Entry to the field of editors/writers/copywriters isn’t degree specific. Though graduates in Mass Communication, Journalism or English are preferred over others for these jobs.

Work Description

⦿ Prepare writing material for publication

⦿ Develop idea and concept to cater to the needs of the clients

⦿ Write articles, stories, slogans, one liners, tag lines, etc.

⦿ Check for right language and correct grammar

⦿ Collect information from standard sources

⦿ Promote the ideals of an organisation through words and writings

⦿ Give equal importance to art and imagery to captivate the viewers

Pros & Cons

Pros
⦿ You can inspire and motivate people through your words.

⦿ Your work impact masses, which follows with work satisfaction.

⦿ There is no time bound for a writer as career option.

⦿ Even if you’re 70, with no scope of working in corporate sectors, you can write as a freelancer and write your own story.

⦿ You get to travel a lot for research based extensive articles.

Cons
⦿ Quality of writing is quite subjective and entails a lot of pressure to please everyone with your work.

⦿ Criticism is a major part of this profession; 10 people can give you the 5 star rating but there will always be one who will write a scathing review and take you down.

⦿ Job stability and remuneration is low compared to other professions.

⦿ Working hours can be rigorous and would demand you to even work in weekends.